Why it matters for a business
It's your official presence on the internet. When someone searches your name on Google, they find information from you — not your competitor. It's also where you show products, take messages or bookings, and build trust with people who don't know you yet.
What makes one good
Loading fast, looking good on mobile — where most visitors come from —, being easy to find on Google, and keeping the information clear and up to date.
Common types
From a single page with the essentials, to a multi-section site with a blog, catalog, or store. What each business needs is different, which is why it's worth defining before you start.